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Joel Reish


Joel Reish is President and Founder of Next Level Research.



With over 27 years of senior-level market research experience, Joel is responsible for design, management, analysis, and presentation of consumer and business-to-business market research projects for Fortune 100 corporations, small companies, start-ups, associations, government, and not-for-profit.

Strategic researcher

Conducted hundreds of quantitative perceptual studies

Skilled focus group moderator thousands of focus groups and 1-on-1 depth interviews

Experience on both the supplier side and the client side

joelmod1.jpgJoel has a proven track record as a manager and leader. He has managed numerous research staffs and led a national team of brand managers to higher shares in every market. He also has been recognized with leadership positions and high-level responsibilities within the market research industry.



Joel is an active member of the Qualitative Research Consultants Association (QRCA). His involvement and leadership within the industry includes:

Former President, Vice President, Treasurer, and Board of Directors of QRCA, the world's leading international association in qualitative research

Managing Editor, QRCA Views magazine

Co-Chair and founding member of the QRCA Southeast Chapter

Member of the Professional Experienced Practitioners Advisory Panel of the Marketing Research Association (MRA)

Co-Chair, QRCA Annual Conference 2004


Joel has been a featured speaker and presenter at numerous industry conventions and gatherings, including:

American Marketing Association events

Newspaper Association Of America Marketing Conference

MRA Annual Conference

QRCA Annual Conference

MRA Education Conference

MRA Southwest Conference

Cox Enterprises Media Conference

National Association Of Broadcasters Radio Convention

European Medienforum Conference

Country Radio Broadcasters Seminar

Rocky Mountain Electrical League

Client brainstorming and ideation sessions, corporate management meeting presentations, and sales seminars

...and more


Joel is an ESI Certified Moderator, having completed intensive advanced focus group moderator training. He holds a master's degree earned on an academic scholarship from The Annenberg School for Communication and The Wharton School of Business, University of Pennsylvania, and a bachelor's degree from The University of Georgia, Cum Laude with Honors.

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