Joel
Reish is President and Founder of Next Level Research.
With over 27 years of
senior-level market research experience, Joel is responsible for
design, management, analysis, and presentation of consumer and
business-to-business market research projects for Fortune 100 corporations,
small companies, start-ups, associations, government, and not-for-profit.
|
|
|
|
|
Conducted hundreds of quantitative perceptual studies
|
|
|
Skilled focus group moderator — thousands of focus groups
and 1-on-1 depth interviews
|
|
|
Experience on both the supplier side and the client
side
|
 Joel has a
proven track record as a manager and leader. He has managed numerous
research staffs and led a national team of brand managers to higher
shares in every market. He also has been recognized with leadership
positions and high-level responsibilities within the market research
industry.
Joel is an active member of the
Qualitative Research Consultants Association (QRCA). His involvement and
leadership within the industry includes:
|
|
Former President, Vice President, Treasurer, and Board
of Directors of QRCA, the world's leading international
association in qualitative research
|
|
|
Managing Editor, QRCA
Views magazine
|
|
|
Co-Chair and founding member of the QRCA Southeast Chapter
|
|
|
Member of the Professional Experienced Practitioners
Advisory Panel of the Marketing Research Association (MRA)
|
|
|
Co-Chair, QRCA Annual Conference 2004
|
Joel has been a featured speaker and presenter at numerous industry
conventions and gatherings, including:
|
|
American Marketing Association events
|
|
|
Newspaper Association Of America Marketing Conference
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cox Enterprises Media Conference
|
|
|
National Association Of Broadcasters Radio Convention
|
|
|
European Medienforum Conference
|
|
|
Country Radio Broadcasters Seminar
|
|
|
Rocky Mountain Electrical League
|
|
|
Client brainstorming and ideation sessions, corporate
management meeting presentations, and sales seminars
|
|
|
|
Joel is an ESI Certified Moderator, having completed
intensive advanced focus group moderator training. He holds a master's degree
earned on an academic scholarship from The Annenberg School
for Communication and The Wharton School of Business,
University of Pennsylvania, and a bachelor's degree from The University of
Georgia, Cum Laude with Honors.
|
