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Several
links on this page are to documents in .pdf format. If you are not able
to view these files, you may download and install the free Acrobat Reader
by clicking this link:
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Joel Reish,
Next Level Research's President/Founder, has authored many articles in industry
trade publications. Below is a sampling:
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The Validity Of Qualitative
Research, Letter From The President in QRCA
VIEWS, Fall 2007.
Joel outlines how qualitative research can and does have
validity for marketing decisions. A marketing professor at a major
university said of the article, "I immediately put it on the reading
list for my graduate students. In a small amout
of space you have captured the critical factors relating to validity of
qualitative research. Your clear thinking and ability to write have made
this a valuable contribution for academics, practitioners, and clients of
qualitative research."
click here
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Working Every Day To Advance
The Profession, Letter From The President in QRCA
VIEWS, Summer 2007.
Joel discusses the many efforts of QRCA to advance the
profession of qualitative research.
click here
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The Silver Lining, Letter From
The President in QRCA VIEWS, Spring 2007.
Joel observes how qualitative research -- focus groups in
particular -- are portrayed with ridicule and scorn in the popular media,
and he discovers the "silver lining" of a positive lesson in
these portrayals.
click here
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QRCA Enables Our Members'
Commitment, Letter From The President in QRCA
VIEWS, Winter 2006.
Joel enumerates many of the tools, educational content, and
networking opportunities that QRCA provides to help its members be the
best professionals they can.
click here
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Reflections In the Mirror: What
Do Focus Group Facilities Think of Moderators?, feature
article in Quirk's Marketing Research Review,
December 2002.
Highlights the findings from an exclusive, first-ever
industry-wide study conducted by Next Level Research among focus group facilities
on their candid opinions about moderators — how moderators work well with
facilities, areas where there is a perceived need for improvement, and
the best approach to getting the best research for the client. Click here to
learn more.
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Get Ready For VoIP, Tech Talk
article in QRCA VIEWS, Summer 2005.
click here
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Have You Hugged Your Facility
Today?, article in Connections
Newsletter, April 2005.
click here
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Meet The Board, article in Connections
Newsletter, September 2004, in which Joel Reish outlines
his leadership priorities for QRCA and the research profession.
click here
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Media Buyers Give 'Thumbs Up', Country
radio feature column in Radio & Records, April 17,
1998.
click here
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10/2/2006 - Joel Reish To President Of
QRCA
click here
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4/21/2006 - Joel Reish Appointed QRCA Vice
President
click here
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2/18/2005 - Joel Reish Elected Treasurer
Of QRCA
click here
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11/1/2004 - Joel Reish Co-Chairs
Successful QRCA Conference
click here
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7/9/2004 - Joel Reish Elected To QRCA
Board Of Directors
click here
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The Code Of
Marketing Research Standards. From the MRA website.
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Marketing Research Glossary Of Terms. From the MRA website. Click here
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Code Of Standards And Ethics For Survey Research, Council
Of American Survey Research Organizations. From the CASRO website. Click here
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Best Business Practices For Opinion And Marketing
Research. From the MRA website. Click here
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QRCA Code Of Member Ethics. From the QRCA website. Click here
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What Is Qualitative Research? From the QRCA website. Click here
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STAT-USA, an agency in
the Economics and Statistics Administration, U.S. Department of Commerce.
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When To Use Qualitative Research? From the QRCA website. Click here
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U.S. Bureau of Labor
Statistics.
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Why Use A
Professional Moderator? From the QRCA website.
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U.S. Federal Trade
Commission.
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Professional
Competencies Of Qualitative Research Consultants. From the QRCA website. Click here
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U.S. Department of
Commerce.
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FAQs About
Qualitative Research. From the QRCA website. Click here
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(c) Copyright
2001-2012 Next Level Research. All rights reserved.
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