With the growth of the Internet has come a new set of online
applications for conducting market research. At Next Level Research, our
people’s experience with online research dates back to the early 1990s,
when we were among the pioneers in utilizing this burgeoning technology as
a research application. And we have been innovators in online research ever
since.
Some research firms are embracing online research as the
approach to every research project. At Next Level Research, we believe each
market research technique has its appropriate uses, and we recommend and
execute whatever makes the most sense for each project — whether that be
qualitative or quantitative, conducted via telephone, online, mail,
in-person, or some other way.
We have found that online research techniques increasingly
make the most sense for many clients when compared to other “traditional”
methods. Both qualitative research and quantitative research can be
conducted successfully using online techniques — in fact, in certain cases online
research presents options and features that simply are not available
with any other method.
