"Joel does everything well to make our
market research successful — excellent survey design, managing field
operations, analyzing at the back end and then communicating very
clearly what the findings and implications are."
"You have a unique way of making respondents feel
very comfortable. You establish easy rapport with them and talk to them
in a very casual, personal way, and they open up to you,yet
it’s never in doubt that you are in control. You maintain authority
throughout without actually wielding it."
-Research Manager, media company
"I wanted to provide you with a strong
referral in case you are looking for some solid marketing research support.
Joel Reish just finished the project for our [new concept] retail
business. Fabulous work, great listener, anticipates potential issues
BEFORE they would arise, incredible work ethic and service so we’d stay
within the reduced budget."
providing an interdepartmental referral
"Watching Joel moderate a focus group is like
watching someone herd cats."
-Owner, advertising agency
"We want to thank you for your excellent work on our
recent project together. You proposed an innovative approach, one we
had not considered, and not only was it right on target but the project
came in under budget as well. You approached this like a true
partnership to help us succeed."
-Director of Consumer Insights, healthcare company
"I have seen a lot of moderators over the years,
and clearly you are one of the better ones out there, really aboutthe best moderator I've ever seen."
-Vice President, industry consortium
"Joel gave the best research presentation I have
-Vice President, technology company
"I really didn’t think there was anything more to
learn from those respondents, but you kept digging and angling, and you
uncovered some new things that had not come to the surface that ended
up being the turning point for our whole strategy."
-Product Manager, B2B services company
"Plain and simple, Joel, you are very good at what
-Owner, multi-market focus facility company
"What makes your reports and presentations more
meaningful to us is that you really get into it mentally, all these
little issues with our product that no one else would care about, but
you do, and it comes through in the level of detail you take the
analysis down to and the way you find diverse points in the data and
thread it all together for us."
-Research Director, consumer products company