This article presents the findings from
an industry-wide study conducted by Next Level Research among focus
group facilities. This exclusive study is the only full-fledged exploration
ever conducted to uncover what facilities think about the moderators
they deal with every day.
This study shows conclusively that facilities often have
difficulties working with moderators. The end result of such problems is
diminished quality of the research itself.
At Next Level Research, we pay special attention to our
working relationships with suppliers such as focus group facilities.
We treat them with respect and make them true partners in every project.
Why do we do that — is it because we're just such nice folks? Actually, no,
our reason is much more calculated. By treating focus facilities well, we
know we are giving every opportunity for success to our clients' projects.
Focus facilities actually want to work on our clients'
projects, and we experience far fewer problems because of the way we manage
this working relationship.
We create a positive synergy with facilities because
it's just good business and it translates into better research for you. So
as you read the article, think about which researcher you want
handling your next set of focus groups — the one that causes
facilities to complain, or a company like Next Level Research
that treats facilities as respected partners in order to give you the
best research possible.